More from this Author
Found 5 books by Paul Farris

Marketing Metrics
by Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein

Key Marketing Metrics
by Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein

Marketing Metrics
by Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning
by Rajkumar Venkatesan, Paul Farris, Ronald Wilcox

Cases in Advertising and Promotion Management
by John A. Quelch, Paul Farris